BRAND GUIDELINES
Visual Identity Standards
Comprehensive guidelines for maintaining brand consistency across all Pasiflow touchpoints, including the AI assistant, marketing materials, and digital products.
CHATBOT VISUAL GUIDELINES
AI Assistant Identity
A professional AI assistant representing calm authority, reliability, and systemized intelligence. This is not a mascot or toy - it is a trusted digital interface for serious investment decisions.
Core Character
The Pasiflow AI assistant is a sleek, spherical entity with a dark navy finish and chrome accents. Its minimal grid icon represents systemized intelligence and organized data.
- Spherical geometry with glossy, premium finish
- Chrome rim detail suggesting precision engineering
- Four-square grid icon - not eyes, not a face
- Speech bubble indicating communication capability
Style Attributes
Clean
Minimal
Premium
Tech-forward
Institutional
Trustworthy
Color Palette
Use only colors derived from the chatbot reference. No additional accent colors or gradients beyond what exists in the original design.
Dark Navy
#2D3748
Slate Blue
#4A5568
Chrome Silver
#C0C5CE
Light Gray
#E8ECF1
Background Variants
Light Background
Primary usage for web interfaces
Dark Background
For dark mode interfaces
Transparent
For overlay and floating usage
UI Integration
Website Corner
Fixed position, bottom-right
How can I help you today?
Chat Window
Header and message indicator
Floating Assistant
With notification indicator
Usage Guidelines
Correct Usage
- Maintain exact geometry and proportions
- Use only on approved background colors
- Keep minimal clear space around the icon
- Maintain professional, neutral presentation
- Use speech bubble only when contextually appropriate
Incorrect Usage
- Add facial expressions, eyes, or emotions
- Make it playful, cute, or cartoon-like
- Add emojis or animated effects
- Change colors or add gradients
- Distort proportions or add decorative elements