PASIFLOW BRAND GUIDELINES
Brand Guidelines
This document establishes the visual identity standards for Pasiflow. All applications must adhere to these guidelines to ensure brand consistency and integrity.
Primary Logo
Light Background
Use on white or light gray backgrounds (#F5F5F5 or lighter)
Dark Background
Use on dark backgrounds (#1A1A1A or darker)
Symbol Usage
Symbol Construction
The symbol consists of a 2x2 grid containing four elements: two silver squares (top-left, bottom-left), one charcoal square (top-right), and one gold circle (bottom-right). The elements maintain consistent spacing and proportions. The symbol may be used independently in contexts where space is limited.
Color Palette
Primary Colors
Secondary / Neutral Colors
Typography
Primary Typeface
Inter is used for all body text, UI elements, and supporting copy. Its clean, modern design ensures excellent legibility across all applications.
Headlines: Light (300) or Regular (400)
Body: Regular (400)
Labels: Medium (500)
Secondary Typeface
Playfair Display may be used sparingly for editorial headlines or premium contexts. It adds a touch of sophistication when paired with Inter.
Use: Display headlines only
Weight: Regular (400)
Spacing & Clear Space
Clear Space
Maintain minimum clear space around the logo equal to the height of one grid element (X). This ensures the logo maintains visual impact and is not crowded by other elements.
Minimum Size
The full logo should not be displayed smaller than 32px in height for digital applications or 12mm for print. The symbol alone can be used at 16px minimum.
Incorrect Scaling Examples
Do & Don't
Correct Usage
Use approved colors on appropriate backgrounds
Maintain consistent proportions
Use symbol alone when appropriate
Incorrect Usage
Do not change brand colors
Do not add effects or shadows
Do not alter typography or proportions
Never
- •Place the logo on busy or low-contrast backgrounds
- •Add outlines, gradients, or textures to the logo
- •Rearrange or separate logo elements
- •Use the logo at sizes smaller than minimum requirements
Always
- •Use original, unmodified logo files
- •Maintain required clear space
- •Ensure sufficient contrast with backgrounds
- •Scale proportionally from original artwork